Property firms in Thailand have already launched several residential projects targeted at the high-end market in the first quarter of 2016, reported The Nation. This is due to the high household debt, which continues to create uncertainty in other segments of the property market.
Anant Asavabhokhin, Chairman of Land & Houses’ Executive Board, reckons that the government should stimulate spending in the luxury segment, to help boost the overall economy. Land & Houses recently launched an upscale detached housing project in the Rama II area, and is one of a handful of developers hoping to cash in on the growing demand for high-end condos and detached homes.
And it doesn’t look as though this trend will subside anytime soon. Launching luxury units at this time helps developers to boost pre-sales, as banks are still reluctant to provide mortgages for the lower- and middle-income segments.
Sansiri’s most recent launch is a luxury condominium called 98 Wireless. The project is worth a total of THB 8.5 billion. It is understood that around THB1.2 billion has already been sold. Sansiri’s President Srettha Thavisin said while booking for the project isn’t scheduled to start till later this year, the company has accepted cash offers for two penthouses.
98 Wireless will only have a total of 77 units when completed, with prices starting at THB550,000 psm. Sansiri will host an official grand opening ceremony once the development is ready in the second half of 2016.
Ananda Development is another developer that decided to launch a luxury condominium during the first quarter of this year. Ashton Silom is worth a total of THB5.8 billion, with prices starting from THB7.9 million for a unit.